Manufacturing and Product Design

The Food and Drink Challenge is all about creating and manufacturing, costing and marketing a product for the food and drink industry.

The materials have been designed to simulate the steps that a company goes through before a product can be sold to the general public.

The aim of the materials is to guide a learner through each of the processes, to give them an idea of what's involved - just as if they were working for a company in the food and drink industry.

The learners decide on the type of product and then works through five sections:

• Choosing values - who will buy the product and where from?
• Manufacturing - choosing ingredients and organising the team to make the product.
• Marketing - deciding on the name and advertising .
• Costing - working out how much it costs to manufacture the product, as well as overheads and profits and the final selling price.
• Trade fair - presenting the product to the judges .

For more information on the Food and Drink Challenge contact Improve:

www.improveltd.co.uk